The biggest trap is planning for a blog post every week when you have time for one a month. Pick the five or six questions your customers actually ask you on the phone or in person. Answer each one well on a page of your site. That's real SEO content, and it lasts longer than a pile of thin posts.
Don't chase big keywords either. A local plumber will do better with a page on 'emergency pipe repair in our town' than with a page on 'plumbing tips.' Search people who are close to buying want the answer for their own area, and that's where a small business can win.
Most of the hours go to switching between tasks. Set aside one block a month for the whole job. Pull your questions, write the answers in a rough form, then fix titles and descriptions in one sitting. Doing the same step five times in a row is far faster than doing five full jobs.
Keep a running notes file on your phone. Every time a customer asks something new, jot it down. When it's time to write, you already have the topics and the wording your customers use.
You probably have more content than you think. Your service descriptions, FAQ emails, review replies and newsletter issues all hold the same facts. Turn one good newsletter into a page. Turn a repeated answer to customers into a short article. Nothing needs to be invented from scratch.
Also check your existing pages. Missing or vague page titles and descriptions are often the cheapest fix. Rewriting those takes an afternoon and can do more than a new article.
You don't have to hire a writer for everything. Hand off one or two articles a quarter with a clear outline you wrote yourself. Your notes do most of the thinking, and the writer only has to shape the words. That keeps coordination simple and the content sounding like you.
You can also stop expecting results in a month. Search traffic from a new page usually takes a while to show up, so judge the effort over six months, not one.
If you want the drafting and the upkeep handled for you, start with Build my site. Point it at your old site, or answer six questions, and AI plans and writes your pages as drafts for you to check. Then use the Questions page feature, which turns the questions people ask your kind of business into answers pulled from your site, with the rest left for you to fill in and marked up for search.
For the repetitive part, Blog posts drafted for you sends a new post from your pages every week, two weeks or month, to publish or skip. Search descriptions suggests the words Google shows under each page, one at a time or all the missing ones at once. The plan is a published monthly price, month to month, with 30 days free and no contract.
Give us your website's address and we'll rebuild its home page, free, with a short report on what it's missing.