It's often the most-read page on a therapist's site. People already know you're qualified; they're reading to find out whether they'd feel comfortable in a room - or a video call - with you.
Open with the person reading: what they might be going through, and what working together could change. "If you're feeling stuck, anxious or worn thin, you're not alone" lands better than "I am a licensed clinical social worker with twelve years of experience."
A few sentences on your approach, in plain words. Instead of naming a method, say what it's like: "We'll look at the patterns that keep showing up, and practise small changes between sessions."
Your license, training and memberships belong on the page, but at the end, in a line or two. They answer "can I trust you" after the rest has answered "do I want to".
A sentence about something outside the office - your dog, your garden, why you came to this work - makes you a person rather than a profile. (Your About page is one of seven pages new clients look for.)
Close with what happens if they reach out: a free 15-minute call, a reply within a day, no pressure. Then a button to ask for it. Therapist sites start with an About page written this way, for you to make your own.
Give us your website's address and we'll rebuild its home page, free, with a short report on what it's missing.