What to Put on a Therapist Website: The Pages New Clients Look For

What do new clients look for first?

Before anything else, a person looking for a therapist wants to know: do you help with what I'm going through, can I afford it, and what happens if I reach out? Every page below answers one of those.

The seven pages

• Home: who you help and how, in a sentence or two, with a clear way to ask for a consultation.
• About: your approach and why you do this work, in your own voice.
• Specialties: anxiety, couples, grief, trauma - each with a few plain lines.
• Fees and insurance: your rate, sliding scale if you offer one, insurance you take or superbills.
• What to expect: the first call, the first session, online or in person.
• Questions: cancellation, how long therapy takes, confidentiality.
• Contact: a consultation request that asks for no health details, and your location.

What should every page have?

A way to reach you, and a short line for anyone in crisis: you can't respond to emergencies, so point them to 988 (the Suicide & Crisis Lifeline) or 911. It's the responsible thing, and visitors notice it.

What can you leave off?

Testimonials, for most therapists - ethics codes generally bar asking current clients for them. A blog can wait until the essentials are done. And no one needs a page of your credentials; a line on your About page covers it.

Do you have to write it all from scratch?

No. A site made for therapists starts with these pages written, the crisis line on every page and a consultation form that asks for no health details - you make the words your own.

See what your website is missing

Give us your website's address and we'll rebuild its home page, free, with a short report on what it's missing.