How Therapists Get Found on Google: Local SEO Without the Jargon


What decides who shows up?

For "therapist near me", Google weighs three things: how well a practice matches the search, how near it is, and how well known it seems. You can't move your office, but you can do a lot about the other two.

1. Claim your Google Business Profile

It's free, and it's what shows on the map. Choose your categories carefully, add your hours and your website's address, and say whether you see clients online.

2. Give each specialty a page

A page about anxiety therapy in your town matches "anxiety therapist in Portland" far better than a list of eight specialties on one page. Write each in plain words, as a client would describe it - with the other pages new clients look for alongside.

3. Write a title and description for each page

The title and short description Google shows are your first impression. "Couples Counseling in Austin" beats "Services" every time.

4. Be consistent everywhere

Your practice's name, address and phone should match on your site, your Google profile and directories. Mismatches make Google less sure they're all you.

5. Earn links from places that know you

Your directory profiles, a professional association, a local group you speak to: each link to your site tells Google you're real.

Want to see what your site is missing?

Our free website check rebuilds your home page and emails you what it's missing for search. Therapist sites come with titles, descriptions and a page per specialty ready to fill in.

See what your website is missing

Give us your website's address and we'll rebuild its home page, free, with a short report on what it's missing.