If you can only do one thing, clean up your Google Business Profile first. When someone searches for a service near them, that listing is what decides whether you show up in the map pack, the three results Google puts above everything else. A website helps, but a sharp, current profile does more for a local service business on day one.
Fix the basics: the right service categories, your service area, your hours, your phone number, and a description that says what you do in plain words. Check that the name matches what's on your van, your invoices, and your Facebook page. Mismatched names split your presence across listings and confuse Google.
Once the listing is right, reviews do most of the rest. Ask recent happy customers to leave one, and make it easy by sending them the direct link from your profile. Reply to every review, even the short ones, because replies show Google and customers that someone is actually there.
Old photos hurt too. Take a handful of new ones on a phone in daylight: your truck, your finished work, your crew. Upload them to the listing every month or so. Fresh photos get more attention than stock images and tell people you're still operating.
A website matters, but for a referral-heavy business it's the step that can wait a little. A bare site with a phone number, a list of services, and your town's name on the page gives Google something to match a search against. That's useful, just not as fast as a clean listing.
If you do build one later, keep it simple. Name the services you offer and the towns you serve, put your phone number at the top, and link to your listing. Make sure the listing and the site say the same thing about your business.
Directories like Yelp, Bing Places, Apple Maps, and any trade-specific sites all pull business info from different places. Old addresses or phone numbers on those sites confuse search engines. Spend an hour searching your business name and correcting anything wrong. Most of these listings are free to claim.
So my order would be: listing first, then reviews and photos, then the website, with the directory cleanup happening alongside the listing work.
If you want a website without the build time, Acorn Pages can start one of two ways. Give it the address of your current site and it rebuilds every page, the menu, and the pictures into a new site that works on phones. Or describe the business in a sentence or two and AI builds a new site and writes its first words. Either way, the site is a draft you can check before it goes live, and you can download it anytime.
The features that fit this question best are Build my site, which plans and writes your pages as drafts, Google Business Profile, which drafts your listing's description and four posts from your site to paste in, Replies to reviews, which drafts a reply under each review in your voice for you to change and post, and Get listed, which shows the directories your business is found in, what each costs, and listing text to paste in. The plan is a published monthly price, month to month with no contract, and there are 30 days free with a card to start, nothing charged until the trial ends.
Give us your website's address and we'll rebuild its home page, free, with a short report on what it's missing.